This is a cheap ploy.
Using both beer and bacon in a dip to get your attention. It’s like a video of Christopher Walken volunteering as Tribute, or a list of the The Things You HAVE to Know By The Time You’re 30, or those UpWorthy videos that Facebook always tells you are a Must Watch. You can’t look away.
But it’s the food version of those things and you won’t be able to stop eating it until you run out of chips, and briefly contemplate using your fingers. But you shouldn’t, apparently that’s tacky.